Personify XP is pioneering how to convert anonymous shoppers using machine learning and AI. Personify XP uses unstructured visitor data, to automate 40+ customer experiences in real-time. Ranked by Gartner as 'Cool Vendor' in May 2019, as the first to market in solving the 'cold start' problem in personalisation where 97% of website visitors are anonymous. Personify XP delivers millions of real-time behavioural interactions daily for the likes of Lovehoney, Hawes & Curtis, Figleaves and Vitabiotics delivering up to a 30% increase in revenue.
Personify XP is a machine learning and AI platform that recognises shopping behaviours in visitor data. Using these behaviours the platform automatically identifies an individuals shopping mission in real time and uses their behaviour to automate personalised digital experiences across a customer's digital experience with a brand on site, in app, in-store and other emerging channels such as voice. Personify XP have developed a true AI approach to personalisation delivering 'constant learning', out-of-the-box GDPR compliancy and automation saving marketers and merchandisers time in creating rich and engaging real-time customer experiences.