Ben Harris is CEO and co-founder of Decibel, the leader in Digital Experience Intelligence. Having started a London-based digital agency in 2002, Ben became increasingly aware of the gap between traditional web analytics and the ability to make informed decisions to improve website performance, so he set about creating marketing technology company, Decibel. Ben's vision for Decibel was to make customer experience an objective science; reinventing the approach companies take to create, measure and optimize digital experiences in ways that are obvious, compelling and actionable. Now Ben helps the world’s leading retailers – such as LEGO, River Island, CVS, TUI and British Airways – leverage machine learning that automatically measures and understands how customers feel when interacting with websites and apps so the organizations can create better experiences. Ben has worked for over 20 years in the delivery of digital projects for clients including Microsoft, NYSE, Nestle, Nokia and Citrix.