Cally Russell

Cally Russell

Cally Russell

CEO, Mallzee

Cally Russell is founder and CEO of Mallzee - the UKs leading multi-retailer fashion shopping app.  Downloaded over 1.5 million times the app helps shoppers of all ages find, compare and buy items from over 150 high street, and designer, brands and retailers. The unique product preference data generated powers Mallzee Insights - the B2B arm of the business. Mallzee Insights provides pre-release product testing and retail insights to help retailers maximise product profitability by including adding authentic consumer opinion to their decision making process.


Cally, originally from Dunoon and a Dundee University Graduate, has grown Mallzee to employee 26 people, raised over £5m in investment and won a range of tech, fashion and entrepreneurial awards.


Selected by Forbes for their prestigious 30 Under 30 European influencers list and now a regular Forbes contributor on all things retail and tech, Cally was also named by Drapers as one of their 30 Next Generation Ones To Watch.


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