Eda Ocak graduated from Middle East Technical University, Industrial Engineering Department and started her career as a management consultant at Accenture. After consulting Turkey's leading companies in Human Resources and Marketing, Eda Ocak founded ThinkNeuro, Turkey's first and leading neuromarketing company, together with her partners. Serving in 18 different countries, ThinkNeuro reinforces its marketing outcomes with psychology, neuromarketing and marketing principals and research experiences. Eda Ocak, continued her academic career with master's degree specialized on neuromarketing. In addition to her academic articles, she has published many articles in reputable marketing journals. She has been a speaker at important international marketing and research conferences both in Turkey and abroad. Eda Ocak continues to teach at Bilgi University as a lecturer.