Elsa is the Co-Founder and COO of Karma. Elsa is passionate about creating a high-growth organisation to enable the first zero food waste generation. Karma, a Swedish food rescuing app which enables restaurants and grocery stores to sell surplus food to consumers at a lower price, now has 60 employees in 3 countries, who have the collective goal to lead the way to a truly circular economy and ultimately solve global food waste.
Prior to founding Karma, Elsa, a serial entrepreneur, founded Pop Fruits a healthy ice-cream alternative where she spearheaded operations in four markets. Elsa sold the company and soon thereafter founded Karma. Elsa has featured on the Forbes ’30 under 30’ list, Business Weekly’s “Most Powerful Business Woman in Sweden 2019”, Ledarna’s ‘Top 75 Female Leaders in Sweden 2018’ and Dagens Industri’s ’40 hottest serial entrepreneurs under 40’.