James Sturrock

James Sturrock

James Sturrock

United Kingdom

James has spent his career working for ecommerce-oriented businesses that have either been leading their category or challenging the traditional model of an industry. He joined start-up disruptor eve sleep plc in September 2018, with a mission to bring sleep-wellness to consumers and to modernise the mattress and bedroom category with a new mattress-in-a-box product, taking friction out of the customer buying experience. He was previously Managing Director of Moonpig, the UK's leading online greetings card, flower and gift company, where he delivered four consecutive years of double-digit revenue and EBITDA growth, expanded the product offering, and led the successful rebranding of the business in 2017. Prior to Moonpig, James was part of Direct Line Group for more than seven years where he held a number of senior divisional leadership and marketing roles across the Group.

We caught up with James and asked him the following...

  • What do you think the next big thing in tech is? Machine Learning and AI - Tools and systems allowing businesses to customise experience with simpler access to data and insight that was historically complex to use – ultimately giving customers a more personal experience. The next big thing here will be how companies deal with the balance of using data for great experiences without crossing perceived privacy boundaries.
  • What did you want to be when you were growing up? An England Rugby player, of course!
  • Who would your dream dinner party guest be? Billy Connolly in his heyday. Boundless energy and hilarity – a great antidote to a busy work life!

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