Lynda Petherick leads Accenture’s retail consulting business across the UK and Ireland, working with clients and industry partners to lead sustainable transformation across the retail sector. She previously led Accenture’s fashion and luxury client portfolio.
Over the past 20 years, Lynda has worked across a variety of industries, including financial services, where she helped clients establish innovation and incubation programmes to bring new and differentiated customer propositions, experiences and services to market. During the global financial crisis, Lynda helped clients balance commercial opportunities with a pragmatic and prudent approach to business risk.
Motivated by a desire to challenge convention, Lynda enjoys helping her clients to capitalise on the opportunities of today’s disruptive and competitive retail environment, where technology, creativity and innovation collide. It is only by staying ahead of the evolving needs of today’s consumers – and the causes they care about – that retailers can succeed in today’s retail world.