Natalie Berg is Retail Analyst and Founder of NBK Retail, a consultancy specialising in retail strategy and trends. She has more than 15 years’ experience heading up research teams at world-leading analyst firms Planet Retail and Kantar. As one of the Top 30 global retail influencers, Berg has published research on a number of industry topics including: convergence of physical and digital retail, click & collect, shopper loyalty, store of the future and frictionless commerce. Berg is a regular media commentator and speaks at global retail conferences. Her latest book, which is focused on the rise of Amazon, will be published in 2019.