Simon Dean is the VP of Brand at DNAfit, a genetics company dedicated to providing a better health and wellness outlook for millions of people. The company has both D2C, B2B2C and B2B offerings, and asks the consumer to do a simple saliva swab to collect DNA. Once processed, they receive highly detailed information on nutrition, fitness and wellbeing.
Simon has a rich history in branding, as well as e-commerce personalization, having worked at Qubit in London, New York and LA. He is deeply passionate about how people can use their most personal data—their DNA—to optimise their lifestyle and refine their everyday choices.