AI as your creative ally

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AI as your creative ally

02 Oct 2019
Track 1
The Customer Evangelists , The Digital Collaborators

Key learnings include:

  • Unique insights into how Hotels.com is moving the needle by using AI to impact its marketing creative, evaluate a campaign and recommend best performing elements across audience segments
  • Learn how creating 121 conversations with users depending on their emotional profile is possible - and can significantly elevate the customer experience  
  • Get insights into the future of hyper-personalisation and learn which tools and skills you need to be ahead of the game
Speakers
Ben Blake, VP & Global Head of Consumer Marketing - Hotels.com
Assaf Baciu, Co-founder - Persado

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