Make Your Ad Their Answer


Make Your Ad Their Answer

02 Oct 2019
Track 2
The Customer Evangelists , The Digital Collaborators

Today’s shoppers have more choices than ever before – and this isn’t necessarily a good thing. In an era of one-tap checkout and same-day delivery, we forget that consumer decisions aren’t instant. In this session, Amy Vener, Pinterest’s Global Head of Retail Strategy, will share how your brand can inspire people to go from "“I dreamed it” to “I did it.”

Key takeaways include:

  • How to leverage visual search to empower consumers to discover new brands and products
  • The value of context in bringing consumers from an idea through to purchase
  • How to craft campaigns that don’t interrupt, but rather inspire
Amy Vener, Retail Vertical Strategy Lead - Pinterest

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