Data Beyond the Transaction: Articulating strategy into a customer journey

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Data Beyond the Transaction: Articulating strategy into a customer journey

02 Oct 2019
Track 4
The Customer Evangelists , The Digital Collaborators

Key learnings include :

  • How commerce is evolving and what merchants and their partners can expect to encounter as more solutions, new technology, and new trends come into play, including how to map out the customer experience in light of an ever-changing world
  • Key metrics from the evolution of the multichannel/ecommerce space, including a review of the evolution of a typical merchant's business as they grow and how their application arrangement and data integration strategies evolve over time. Accompanying analysis will include common pitfalls to avoid, and how to navigate your growth over time to maximize agility to market changes while maintaining carefully curated customer experiences
  • Actionable items that merchants and their partners can begin to implement immediately to start to plan for a more integrated future with customer experience and other strategic business objectives as core
Speakers
Robin H. Smith, CEO& Co-Founder - VL OMNI
Carrie Gofron, Partnerships - Shopify Plus

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