Deliver to ///banana. lives. torn: shifting human behaviour in the battle for the last mile
This session will explore how the battle for the last mile has changed (voice, autonomy, automated route planning, traffic data etc) with the advent of machines - with a spotlight on China as part of the talk. The personal story is a case study about our experience in what3words of shifting long-entrenched behaviour as the battle for the last mile hots up, looking at China, the West and emerging markets and how the trends towards voice and automation/machines are changing things we've taken for granted for so long. One particular bit of insight would be working with huge corporates as a tiny startup and the challenges/learnings there.
Key takeways include:
- An exploration into the challenges/pitfalls and learnings when large, old companies come up against new tech
- -Why there is a need for a shift in human behaviour: how things aren't always the way you'd expect (the importance of user data). And suggestions on how this can be done in an organisation
- some insight of China vs the West with relation to final mile and the risk of us getting left behind. What can we learn and how can we implement these changes to ensure our businesses in the West are able to innovate and survive?