How adidas is building next-level digital experiences that engage and excite its customers

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How adidas is building next-level digital experiences that engage and excite its customers

02 Oct 2019
Retail Re-Engineered
Retail Re-Engineered , The Customer Evangelists , The Digital Collaborators

The rise of digital is fundamentally changing the way our consumers behave and the way we work.

We’ve moved from a world where you would spend six to nine months building a big technology capability, to a fast-paced world where we have the equivalent of Black Friday and Cyber Monday throughout the year.

This requires a new approach to offering customers digital experiences that are relevant, exciting and fast.

Join this session to hear from Parag Parekh – Vice President of Global Digital Sales at adidas – on how the brand is crafting and delivering next-level digital experiences across multiple channels.

Speakers
Parag Parekh, vice president of global sales - adidas Group

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