How adidas is building next-level digital experiences that engage and excite its customers
The rise of digital is fundamentally changing the way our consumers behave and the way we work.
We’ve moved from a world where you would spend six to nine months building a big technology capability, to a fast-paced world where we have the equivalent of Black Friday and Cyber Monday throughout the year.
This requires a new approach to offering customers digital experiences that are relevant, exciting and fast.
Join this session to hear from Parag Parekh – Vice President of Global Digital Sales at adidas – on how the brand is crafting and delivering next-level digital experiences across multiple channels.