How to provide personalised experiences when your customers do all they can to remain anonymous
Key takeaways include:
- Learn what makes effective personalisation – and how to understand the context of a customer’s visit – even when the customer does all they can do remain anonymous!
- How to identify a customer’s behaviour- in order to work out the context for a visit and the customer’s persona – and how to act on it to increase revenue and deepen the relationship with your customer
- Learn about life cycle modelling and how to use it to build a deeper relationship with your customers