What Amazon Has Learned About Creating Rewards Campaigns – unique insights
In this presentation, Mike Hines shares the journey that the Amazon Appstore has taken with Rewards Campaigns, from developing internal campaigns and tools to sharing those more broadly at Amazon and with Amazon Partners. Mike will share actual results Amazon has seen from some of its campaigns, and share the results their partners have approved. Then Mike will share what they’ve learned along the way, from what kind of reward campaign to use for different kinds of desired results, to the value of the rewards required for generating a user action, to how to announce (or NOT announce) the existence of a reward campaign and to whom to announce it.
- Learn how to drive high value customer actions with a rewards program, the advantages of Rewards Campaigns over sales (and why Amazon chose a Rewards Campaign)
- Hear insights into what kinds of businesses Rewards Campaigns DON’T work for
- Understand what two kinds of customer behaviours you can affect with Rewards Programs, and how to select rewards based on business value and qualification effort for the reward.