Unilever’s Neuroscience Journey


Unilever’s Neuroscience Journey

02 Oct 2019
Track 2
The Customer Evangelists , The Digital Collaborators

Key learnings include:

  • An exploration into neuromarketing and how technology is used to elicit consumer emotions and how brands turn those into marketing actions
  • How ThinkNeuro’s brain imaging technology and AI are helping Unilever in researching and developing marketing strategies to deepen its relationship with its customers
  • An exploration into what other areas neuro technology can be deployed
Eda Ocak, Partner - ThinkNeuro
Nihan Sahan Eren, Head of Refreshment Consumer and Market Insight - Unilever

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