Leveraging Technology for Rapid Product Innovation

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Leveraging Technology for Rapid Product Innovation

02 Oct 2019
Platinum 1

Key learnings include:

  • How iris nova and Coca Cola are working together
  • How Iris Nova are selling a portfolio of beverage brands worldwide through text message-based platform
  • An exploration of Iris Nova’s cashierless retail concept
  • How to leverage advances in technology to adapt to the constantly changing relationship between brand and consumer
  • Driving innovation in a $2T+ industry
  • Bringing new beverage concepts to market faster
  • Using customer data to develop new brands based on demand
Chairperson
Lara Lewington, Presenter & Journalist
Speakers
Zak Normandin, Founder & CEO - iris nova
Kellam Mattie, CMO Venturing & Emerging Brands, VP Marketing & Innovation - Coca Cola

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