Leveraging Technology and Partnerships for Rapid Product Innovation

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Leveraging Technology and Partnerships for Rapid Product Innovation

02 Oct 2019
Track 1
The Final Milers , The Customer Evangelists , The Digital Collaborators

Key learnings include:

  • How Iris Nova and Coca-Cola are working together
  • Insights into how Iris Nova are selling a portfolio of beverage brands through text message-based platform
  • An exploration of Iris Nova’s cashierless retail concept and what this might look like in the future
  • How to leverage advances in technology to adapt to the constantly changing relationship between brand and consumer
  • Driving innovation in a $2T+ industry and how to bring new beverage concepts to market faster
  • How to democratise and weaponise customer data to develop new brands based on demand and how to develop partnerships which allow for data transparency
Chairperson
Lara Lewington, Presenter & Technology Journalist
Speakers
Zak Normandin, Founder & CEO - iris nova
Kellam Mattie, CMO Venturing & Emerging Brands, VP Marketing & Innovation - Coca-Cola

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