Navigating Fit - Maintaining Brand Push Whilst Meeting Consumer Pull

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Navigating Fit - Maintaining Brand Push Whilst Meeting Consumer Pull

03 Oct 2019
Platinum 1

Key learnings include:

  • Deep dive into Calvin Klein case-study on Global Fit Menu – the challenges of being both a wholesaler and retailer and their learnings
  • An exploration of emerging technologies – what companies are doing, and the opportunities of technologies on the horizon
  • Ideas on how to improve your online size and fit strategy - to exceed customers’ expectations and reduce online returns rates
Speakers
Mark Charlton, Fit & Sizing Thought Leader - Thought Provoking Consultancy
Barry McGeough, Group Vice President - PVH Innovation Next

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