Panel: Move over Generation Alpha, it’s time to think persona

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Panel: Move over Generation Alpha, it’s time to think persona

02 Oct 2019
Track 3

This session will discuss the need to refocus how customers are quantified and why a persona-based approach can generate better results. In addition, it will also cover how retailers should view technology, what different persona groups exist and what retailers need to do to ensure they have the right technology solutions to meet their needs.

Key learnings include:

  • A dive into persona-based customer approaches – and why this can generate better results in creating meaningful customer relationships
  • Learn what different persona groups exist
  • Hear what retailers should be doing to approach their customers in this new way
Speakers
Christine Bailey, CMO - Valitor
Henry Rose Lee, Inter-Generational Expert
Jackie Mulligan, CEO & Founder - ShopAppy
Sean McKee, Director of Ecommerce and Customer Experience - Schuh

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