Panel: Why consumers are ready for a new internet paradigm and how to build more online environments that respond to this
Younger consumers are seriously concerned with social and environmental causes, which many regard as being the defining issues of our time. They increasingly back their beliefs with their shopping habits, favouring brands and retailers that are aligned with their values and avoiding those that don’t. So how do we build trust by providing safe online environments in an era of movements such as #metoo, and create spaces where female shoppers are more likely to shop? And how can consumer data be analysed through the female lens to identify and unlock untapped opportunities?
Key learnings include:
- How we can build platforms that female consumers trust in a world where the public perception of the tech giants has shifted and they are increasingly perceived as taking advantage of their access into our lives
- Already trends demonstrate that while women might share more in the real world, they are more cautious in the online space so how can we tackle the emerging challenge of psychology not just technology?
- How consumer data can be analysed through the female lens to identify untapped opportunities?