Personalisation and Digital Identity


Personalisation and Digital Identity

02 Oct 2019
Track 3

This session will explore how Freedompay and MGM Resorts are partnering to attract, engage and build meaningful customers at scale for MGM Resorts. They will explore how they’re using collecting and using data to ensure that MGM can be as consumer-centric as possible across all touchpoints. Key takeaways include:

  • Learn how MGM Resorts and Freedompay are partnering to achieve the unification of customer experience, digital transformation and customer loyalty
  • Hear how MGM Resorts are delivering customer-centric experiences at scale across all touchpoints – and key learnings
  • A discussion on the future of personalisation and digital identity
Christopher Kronental, President & CTO - Freedompay

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