Red Queen Syndrome: Why investing in ecommerce may not be paying off

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Red Queen Syndrome: Why investing in ecommerce may not be paying off

02 Oct 2019
Retail Re-Engineered
Retail Re-Engineered , The Customer Evangelists

The Red Queen hypothesis, named after Lewis Carroll’s famous character, states that to gain evolutionary advantage a species has to evolve more rapidly than the speed of evolution of those around them.

 
So why is this useful in ecommerce? To out-perform the competition businesses need to think differently about ecommerce and how they can accelerate their evolution. The most successful brands understand ecommerce is an integrated system supported by a customer-centric culture and they are investing in building this capability to generate growth.

Speakers
James Hammersley, CEO of ecommerce consultancy, Good Growth - Good Growth

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