The Future Of Direct To Consumer (DTC): Digital Storytelling
Companies are increasingly using digital technologies to tell stories about their brands, unlocking new opportunities in engaging and retaining present and future customers. Direct to consumer brands are masters in this. Why? Successfully entering large markets as a newcomer requires establishing a high degree of mindshare very quickly. It means going for “shock and awe” storytelling over a more subtle, slow growth strategy. Join this panel of leaders from 3 DTC brands to hear how they got their names out early and started building up a reputation with both their early adopters and their potential future customers, and what the future of this looks like.
Key learnings include:
- Learn how DTC brands are using technology to create meaningful experiences for their customers
- Learn why storytelling is the key to building lasting relationships with customers online – and how to do this to engage and retain customers