The Spotify Of Fashion: How Zalando Creates Personalized Outfits for over 27 Million Customers
Putting customers first is at the core of Zalando's success. One thing customers want as part of their online shopping experience is to be inspired, and one of the best ways to provide inspiration is through outfits. But how can we provide personalized outfit recommendations to over 27 million customers? In this talk, Marta will discuss the development of our Algorithmic Fashion Companion, a machine-learning-based outfit recommendation tool. She will look at how they discovered and defined the customer problem, identified customer groups, and designed and developed the project.
Key takeaways include:
- Learn how Zalando uses data to discover and define customer problems
- Hear how Zalando uses their data to segment customer groups to ensure that they are able to tailor recommendations accordingly, and how through this they’ve been able to upsell products and ensure ROI
- Learn how the project has been designed and developed, and their key learnings and insights along the way and their recommendations for the future