Values That Create Value


Values That Create Value

02 Oct 2019
Store Of The Future Theatre
The Customer Evangelists

Which brand values are truly driving commercial success? Does it actually matter to be honest? Inclusive? Sustainable?

Using case studies from apparel brands including Gymshark, Patagonia and PrettyLittleThing, we explore how savvy brands are using targeted strategies to drive brand loyalty, engagement and consideration among choice-fatigued female consumers.

Nivindya Sharma, Director of Retail Strategy and Insight - WGSN Analytics

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