Workshop: Identifying and developing the human skills to augment technology in customer facing roles
Key learnings include:
- Attendees will understand the changing role of customer facing employees in the bricks and click world of retail
- Attendees will understand the importance of human interactions in building retail experiences (quantified by our formula as mentioned in the blog, Creativity+Productivity+Humanity=Future Retail Experiences) Freeformer’s research tells us these are some of the weaker attributes in retail.
- Attendees will understand how to build the confidence of frontline staff to use new digital tools and use them to talk to customers, in essence by developing the human attributes of the frontline to work with technology.
- Attendees will have the opportunity to understand their own strengths in each of the 12 attributes and have the opportunity to create a more in depth white paper to highlight how retail can move forward.